Secondary cities across Saudi Arabia — including Abha, Qassim, and Tabuk — are experiencing a notable surge in demand for mid-income housing. This shift reflects broader demographic changes, with more households seeking alternatives to congested metropolitan areas. These cities are expanding their infrastructure, improving public services, and introducing new master-planned communities, making them increasingly attractive residential destinations. Recent research from local market analysts indicates that migration toward emerging cities has increased steadily due to improved employment opportunities and the rise of secondary economic hubs. Many municipalities have launched urban development programs focused on livability, transportation networks, and public amenities, which strengthen their appeal among families and young professionals alike. Developers have also identified secondary cities as prime locations for launching new residential projects, particularly mid-rise apartment buildings and gated family communities. Lower land costs and rapid absorption rates allow for faster project turnover and reduced financial risk, making these markets some of the most promising in the Kingdom. Data suggests that this trend represents a long-term structural shift driven by affordability, enhanced infrastructure, and the growing cultural preference for quieter and more stable living environments. Industry experts forecast continued demand growth in these regions as nationwide infrastructure upgrades accelerate.